ADIDAS

A kinetic tribute to the Iconic.

Client: Adidas
Services: Motion Graphics | Design | Visual FX

I was the post-producer on this cool jam for Adidas.

For a campaign whose theme was “Nothing Sacred”, the brief from agency Johannes Leonardo was to “remix” an iconic image integral to the Adidas brand: a 1993 picture of Kate Moss in a pair of Gazelles taken by fashion photographer Denzil McNeelance.

As conceived by agency creative directors Wes Phelan and Matt Edwards, the image was first handed to Instagram ‘provocateur’ BessNYC to create a “base” image – an initial “cut and paste” re-imagining of the photo that we would then continue to remix.

Bess-Base

CREDITS

VFX PRODUCER: Barry Gilbert

From there the image was handed to our art director Michael Burk who created dozens of further layouts, a few of which are shown below:

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