Broadcast + Social Media Campaign

Client: 1st Avenue Machine
Services: Post Producer | Editorial + Design + Finishing

I was the post producer for this sprawling campaign that played across broadcast, mobile and social media.

1st Avenue Machine directors Morgan Harary and Nico Casavecchia teamed up to answer the call to shoot a series of spots based on customer stories in partnership with agency Sunny and 72.  I oversaw a team of editors, animators and compositors working late nights to cut and finish dozens of versions on a razor-tight schedule.  Below is a sampling of the finals:

Morgan and Nico sought to bring a varied visual palette to play and in addition to the industry standard Alexa camera, utilized a cavalcade of older formats including 8mm, mini-DV and even VHS.  A sampling of the tapes that came across my desk:



Titles Multiple
Post Producer Barry Gilbert
Production Company 1st Avenue Machine
Directors Nico Casavecchia + Morgan Harary
Agency 72 & Sunny
Client Dropbox
Editors Aaron Leichter, Chelsey Blackmon, Scott Culver
Animation/Design/Compositing   Mauricio Leon, Djeison Canuto, Danny Khamaji, Adam Stockett
Addt’l Compositing + Online Matt Monson
Line Producer Nancy Marks
Executive Producer Peter Reppelier