Broadcast TV + Social Media Campaign

Client: Special Guest
Services: Post Producer

I post-produced this magical mystery tour starring “The King of Bollywood” Shah Rukh Khan

which was a follow-up to a campaign that Special Guest created in partnership with Sagmeister-Walsh in 2015, which gets a subtle shout-out when SRK, as he is known to millions of Indians, intones the phrase “suckita lickita?” while licking a doorknob.

While ECD Aaron Duffy and director Karim Charlebois-Zariffa worked successfully to raise the volume pictorially speaking, Indian production company Ransom brought the big guns with a big old set build.   The design was so flat and angular that when I was first shown stills in a discussion about set extension I initially mistook them for 3D renderings.   Post production work included  set extensions/cloning/modification as well as miscellaneous and various composites required by the fact that SRK had to be filmed on a separate day from the rest of the actors (because Superstar).  Props to Ransom for maintaining an extremely tidy set – barely any post cleanup needed, which in a whiteworld scenario is impressive.

A couple of stills below from the shoot in India give a sense of the size of the build:


At one point the creative team contemplated taking “Frootiworld” to an even wackier level – below is an unreleased, WIP iteration that we took to calling the “Mental Version”.


Title “Choose the Mango” (:60)
Post Producer Barry Gilbert
Production Company 1st Avenue Machine
Executive Producer Garrett Braren
Director Karim Charlebois-Zariffa
ECD Aaron Duffy
Agency Special Guest
Client Parle-Agro
Line Producer David Marks
VFX Supervisor John Loughlin
Editor Ron Brodie
CG Artists Scott Hubbard, Isaiah Palmer
Compositors Gerard Andal, Kyle Andal
Color Grade Seth Ricart @ RCO
Orieginal Music Amit Trivedi