Broadcast TV Spots

Client: 1st Avenue Machine
Services: Post Producer

These videos were part of an international campaign featuring several stories revolving

around dudes with chiseled features and a commitment to staying clean-cut.  The two spots in this “Sanders” campaign we did also featured programmable robots tasked with highlighting competitive product features for Gillette’s high-end products.  I was the post-producer and oversaw editorial, clean-up, VFX and finishing.  I’ve also shared director Morgan Harary’s director’s cut below which offers a playful spin featuring the robots in a more central role.


Title Sanders “Referee” + “Neymar” (:30)s
Post Producer Barry Gilbert
Production Company 1st Avenue Machine
Executive Producer Michaela McKee
Director Morgan Harary
Agency Townhouse
Client Gillette
Editor Karl Amdal
Flame Artist / Lead Compositor Bryan Rosenblum
Color Grade Jaime O’Bradovich@ Co3