HUGO BOSS

Interactive Online Campaign

Client: Light of Day VFX
Services: Visual Effects + Post Producer

I post-produced this intensely detailed homage to cinema, style and briefcases

that was the brainchild of noted visual artist Marco Brambilla who brought his celebrated brand of surrealism to play.  I managed a team of Flame artists led by the fantastic Colin Stackpole over several months to create the foundation of an interactive experience in which the viewer had the ability to change what they saw at any given time by tilting their head. The finished spot eventually  was chosen as an FWA Site of the Day.  The version shown here is not interactive but still pretty nice looking.

The shoot took place at a stage in Berlin and was essentially a giant greenscreen element capture to provide the jigsaw puzzle pieces that we composited together into the final film.  One of my favorite pieces of footage was one of birds shot with a strobe light to provide tracking information – a quietly mysterious moment.

CREDITS

Title “Kino” (:90)
Post Producer Barry Gilbert
Production Company Light of Day
Director Marco Brambilla
Agency Stink Digital
Client Hugo Boss
Executive Producer Amy Taylor
Line Producer Mungo Maclagan
Lead Compositor Colin Stackpole
Additional Compositors Elsa Tu, Mark Wilhelm, Jenna deAngelis
2D Lead Justin Barnes
Color Grade Andrew Martin @ Light of Day