Broadcast TV Spot

Client: MPC
Services: Visual Effects Producer

I was the visual effects producer on this spot for MPC.

This was one of a large campaign directed by the infamous Joe Pytka celebrating the wry personality of IBM’s AI creation Watson and the impending demise of human contributions to the workforce.  I supervised a coordinated team of visual effects artists in the New York and London offices to create the centerpiece plane from scratch, as well as a variety of seamless clean-up and augmentation work.  I also oversaw color grade, online and delivery.   Turns out that plan was originally to shoot the plane in-camera, but it was in fact too big to fit into the hangar that had been rented for the shoot and voila, post-production to the rescue!


Title “The Whisperer” (:30)
VFX Producer Barry Gilbert
Production Company MPC
Director Joe Pytka
Agency Ogilvy
Client IBM
VFX Supervisor Vadim Turchin
CGI Lighting Peter Monroe
Compositor Joey Deady