The core messaging of this campaign was Speed –
to make clear to the consumer that Spectrum offers the best speed in the broadband category. We teamed with Crow Creative to develop an all CGI evocation of the new high-speed download offer Spectrum was ready to release. Working hand in hand with our partner production company Tronco in Argentina I supervised production, navigating through a variety of change requests successfully meet a tight delivery deadline.
Below are some frames from the initial design explore showing how the geometry and textures were developed.
|Title||“DRTV” (:60) + “Anthem” (:30)|
|Supervising Producer||Barry Gilbert|
|Production Company||1st Avenue Machine|
|Director||Tomi Dieguez + Mechi Lopez|
|Creative Directors||Sebastian Sanz + Hernan Aragunde|
|Executive Producer (1st Avenue)||Lisanne McDonald|
|Executive Producer (Tronco)||Leticia Cristoph|
|Art Director||Michael Glen|
|CG Line Producer||Fer Soma|
|CG Lead||Ale Turano|