STATE FARM

Broadcast TV spot

Client: MPC
Services: VFX + Post Producer

I supervised visual effects and finishing at MPC for this touching spot directed by Dante Ariola

Following a complex shoot in Mexico City, the New York and London offices of MPC collaborated together to create a CGI polar bear from scratch as well as handle a significant amount of seamless vfx clean-up, matte painting and color grade.  Leveraging MPC’s accumulated institutional experience of creating photo-real animals, both in the Oscar award-winning “Jungle Book” and the beloved UK “Monty the Penguin” spots, the CG team worked under a tight turnaround to model, animate, light and groom the convincing polar bear seen here.

CREDITS

Title “The Following” (2:00)
VFX + Post Producer (NY) Barry Gilbert
VFX Producer (London) Sandra Eklund
Production Company MPC
Executive Producer Jesse Kurnit
Director Dante Ariole
Agency Mullen Chicago
Client State Farm
CGI Lead Fabian Frank
CGI Modeling/Groom Chloe Dawe
CGI Rigging Maximilian Mallmann
CGI Lighting Matteo La Motta
CG Lighting/Look Dev. William Laban
CGI Animation Tim Van Hussen
CGI Animation Boris Cailly
Lead Compositor / Online Matt Tremaglio
Color Grade Jean-Clement Soret @ MPC London