THERAFLU

Broadcast TV spots

Client: 1st Avenue Machine
Services: VFX + Post Producer

I was the VFX and post producer on this campaign, in which we were asked to help Theraflu find a swirl.

The client wanted a swirl that visually embodied the consumer benefit of warmth and relief that Theraflu provides. And by God, we gave them a swirl.  It took a lot of trying, but we got them a swirl.  In addition to developing, R&D’ing, animating and compositing the swirls you see around the protagonists, we also modeled and animated pills, added steam and did tons of clean-up and seamless VFX which hopefully you won’t notice.  A few frames below show how the creative went from napkin to finished image.

pill 1
pill2
PillBigger
Boss_Steam
steam

CREDITS

Titles “Boss” (:30) | “Teacher” (:30)
Post Producer Barry Gilbert
Production Company 1st Avenue Machine
Directors DADDY
Agency Saatchi & Saatchi
Client GlaxoSmithKline
Line Producer Leanne Amos
Editor Dan Maloney
Technical Director Andreas Berner
VFX Supervisor John Loughlin
3D Animators Mancel Lindsey, Dave Rogers
3D Modeling Roger An
Compositors Michael Glen, Manu Gaulot
Color Grade Seth Ricart @ RCO
Music Supervision Brienne Rose @ Noiseracket