Toyota

Social Media Campaign

Client: 1st Avenue Machine
Services: Post Producer

Saatchi + Saatchi came to us to help build a social media campaign for Toyota’s

latest model Highlander SUV and Tacoma truck, utilizing a variety of techniques to offer the consumer innovative ways of exploring the products. For the Highlander we shot and built a seamlessly looping 360 degree story showing families engaging with some of the Highlander’s best features, which you see above.  As the viewer drags the cursor they have the option to choose which part of the scene to watch.  For the Tacoma we stitched a 360 interior that allows the viewer to look through the cabin, and also created two more traditional videos with animated call-outs for features of interest.

Below are a couple of candids from the project. The first is the camera for the Highlander 360 video in all it’s “Hot Set – Do Not Touch” glory.  The second is of a few of the stuffed ponies from the 360 video who made it back to the office after the shoot and are now living the good life..

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CREDITS

Title Toyota Highlander & Tacoma Social Media Campaign
Post Producer Barry Gilbert
Production Company 1st Avenue Machine
Directors Karim Charlebois-Zariffa + Nico Kasakoff
Line Producer Jeff Trenner
Executive Producer Peter Reppelier
Agency Saatchi + Saatchi LA
Client Toyota
Editor Johnny Vitagliano
Lead Compositor Michael Glen
Additional Compositing Carlos Foxworthy
VFX Supervisor Rod Basham
Audio Mixing Tom Paolantonio @ Lime Studios
Color Grade Clark Muller@ Incendio