Saatchi + Saatchi came to us to help build a social media campaign for Toyota’s
latest model Highlander SUV and Tacoma truck, utilizing a variety of techniques to offer the consumer innovative ways of exploring the products. For the Highlander we shot and built a seamlessly looping 360 degree story showing families engaging with some of the Highlander’s best features, which you see above. As the viewer drags the cursor they have the option to choose which part of the scene to watch. For the Tacoma we stitched a 360 interior that allows the viewer to look through the cabin, and also created two more traditional videos with animated call-outs for features of interest.
Below are a couple of candids from the project. The first is the camera for the Highlander 360 video in all it’s “Hot Set – Do Not Touch” glory. The second is of a few of the stuffed ponies from the 360 video who made it back to the office after the shoot and are now living the good life..
|Title||Toyota Highlander & Tacoma Social Media Campaign|
|Post Producer||Barry Gilbert|
|Production Company||1st Avenue Machine|
|Directors||Karim Charlebois-Zariffa + Nico Kasakoff|
|Line Producer||Jeff Trenner|
|Executive Producer||Peter Reppelier|
|Agency||Saatchi + Saatchi LA|
|Lead Compositor||Michael Glen|
|Additional Compositing||Carlos Foxworthy|
|VFX Supervisor||Rod Basham|
|Audio Mixing||Tom Paolantonio @ Lime Studios|
|Color Grade||Clark Muller@ Incendio|