Broadcast TV spot

Client: Special Guest
Services: Post Producer

I was the post producer overseeing editorial, music composition, VFX cleanup and finishing

on this charming cinematic biopic of a man who learns that beer is a great way to make friends.  The spot was created for the Chinese market, though why Tsingtao would choose to do so with a clearly American cast speaking English was a decision that was as they say, above my pay grade.  Irrespective of its usage, director Tucker Bliss brought out the anamorphics to achieve some nice lensing and production wrangled the turkeys to achieve some fine comedy, and we all had some beers when this puppy went out the door.


Title “New Friends” (:60)
Post Producer Barry Gilbert
Production Company Special Guest
Director Tucker Bliss
Creative Director Jonathan Emmerling
ECD Aaron Duffy
Agency Special Guest
Client Tsingtao Beer
Editor John McSwain
Line Producer Will Crouse
Original Music Jeremy Turner
Audio Mix Gramercy Post
Color Grade Jamie O’Bradovich @ Company 3