Broadcast TV and Online Campaign

Client: 1st Avenue Machine
Services: Supervising Producer

I was the supervising producer for 1st Avenue Machine on this delightful mixed media campaign

that seamlessly combined stock photo pulls with 2D and 3D animation.  My role was to serve as the interface between Mullen in Boston and our animation vendor Tronco in Argentina.  I managed schedule, budget and agency/client expectations, wrangled complex stock licensing issues and ensured that communication remained clear across languages and time zones.

Directors Sebastian Sanz and Hernan Aragunde did a great job of bringing a somewhat dry subject to colorful life.  Below is the initial pencil storyboard for a frame from “Bus”, showing how the initial concept went from concept to final.



Titles “Bus” (:60) | “Green Thumb” (:60) | “Keep it Cool” (:60)
Supervising Producer Barry Gilbert
Production Company 1st Avenue Machine
Animation Production Tronco
Directors Sebastian Sanz + Hernan Aragunde
Agency Mullen Boston
Client U.S. Cellular
Executive Producer Garrett Braren
Animation Producer Gernan Rodriguez