VERIZON

Broadcast TV spot

Client: 1st Avenue Machine
Services: Post Producer

I was the post producer for this contribution to the ongoing wireless provider wars.

The project had a lightning fast turnaround,  12 days from start of pre-production to ship, and kudos to the production art department for building some great looking sets practically overnight – you can see them workin’ it with director Tim Brown in the snapshot from set below.

Post production included lot of compositing, roto/keying and cleanup, plus a very intense Finish as the Big Wigs at Verizon brought a microscope to bear on messaging – there were some very late nights at the end.  Kudos to Smoke artist Inti Martinez for keeping his cool in a last minute working session with both the CMO of Verizon and the President of McCann looking over his shoulder while a VO artist in the room next door versioned ongoing script changes on the fly!

CREDITS

Title IPhone 6 Launch (:30)
Post Producer Barry Gilbert
Production Company 1st Avenue Machine
Executive Producer Garrett Braren
Director Tim Brown
Agency McCann Erickson
Client Verizon
Line Producer Peter Reppelier
VFX Supervisor John Loughlin
Editor John McSwain
Compositors Inti Martinez, Matt Monson
Color Grade Sophie Borup @ Company 3